Heres the online marketing list

Laying the foundations to a great marketing campaign is a long and somewhat tedious task. Here's an extensive list of what needs to be done to overcome the competition.

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Objective


Your objective is to make more money, My objective is not only to help you do just that, but to also help you be sure that you are going about it the right way.

Website


A website is your opportunity to best the competition, reduce admin costs, track your performance, manage sales, manage staff, take payments, automate quotes... etc, the list is endless. So you need to build it using the best foundations.

New Site

Starting From Scratch

Starting from scratch is my preferred method as it helps my clients re-evaluate what is important to them now, as opposed to when they decided they needed a website "incase" someone looked them up online, as opposed to putting together proactive marketing campaigns and streamline their customer journey and associated admin tasks.

More about the thought process later but here is my way of building a website.

Domain Name

It's all in the name

Your URL is the web address for your website, it's the bit you type into the address bar in your web browser (I use chrome)

They are available in lots of places and if you buy your domain name somewhere be sure to buy your hosting elsewhere.

Do not buy any extras from registrars, they are designed to upsell.

You can use Reg-123 or Godaddy or many other services. Buy just the domain you need .co.uk or .com .net .ect don't be worried about others using the same URL with another Extention just yet.

There is generally accepted in the trade that the longer the URL is spoken for the more credible your site is to search engines, while insignificant for large sites with lots of content and traffic, small new sites need all the help they can get. So lease the URL for as long as you plan for your business to be trading for.

CloudFlare

The Doorman

Get Cloudflare, sign up and create an account, then point URL to the Cloudflare nameservers. Cloudflare helps with site security and site speed. Its free at the basic level and why pass up free speed and security?

Hosting

Choose Wisely

Hosting is where your website is kept, choose a host that is local and fast and reliable as all these factors are very important. If you serve more than one country, are expecting a lot of traffic or have a lot of media choose one that integrates with a CDN Content Delivery Network (Think of it as what a newsagent is to a newspaper publisher). I use Cloudways, They have great customer service, fast hosting as well as lots of other great benefits.

*When Covid Hit - Cloudways gave me 3 months hosting for free. You can't say fairer than that!*

Content Management System

Wordpress

Wordpress is a free content management system, with millions of applications (plugins) available. It is a great platform for people to use to get what they need to be done without having to fork out for a developer to build them a site (although I have paid a developer to build me my very own recipe plugin before).

I know it inside and out, It's not too hard to pick up how to use it, it's free and it means that even with limited knowledge you will be able to make changes yourself.

WordPress Themes

Use The Best

I use Pro Theme, It's renowned as being the best theme for WordPress, It was even featured in the web developer course I took.

Yes, It's a template and it is also extremely customisable. It's the only thing I work with, you may want to look at other options such as Elementor or to build webpages. I am not a web designer, I'm a marketeer and these are the tools I use as I know my way around them.

Email

Get Your Own Email Address

To look professional it's best to have your own domain name in your email address. I.E [email protected]

There are two ways to do this, Use one from Rackspace as part of the Cloudways hosting for around £1 a month

or.

Set up an office 365 or Gsuite account for a few £'s a month and benefit from all the other software you get with that too.

Intigrations

Attention to detail is key

Now that we have your site hooked up to the web and live we can now install third-party software to help track your marketing efforts Services including but not limited to:

  • Hubspot
  • Google Analytics
  • Facebook marketing pixel
  • Facebook messenger chat system
  • Google tag manager
  • Google AdSense
  • Set up all the above for goal and conversion tracking.

All these services are a must before you even start to think about any paid marketing to your site.

    Design

    Image Is Everything

    Your site needs to look good and meet the expectations of your target audience.  As a Marketeer, I will help you make a good looking and functional site, however, if the aesthetics need a little more work we can hire a designer to give it that little extra sparkle.

    But our main job is to get the content in, then in the unlikely event, we do need some help with the design we already have the content in and all linked up so designer fees will be greatly reduced.

    If we need a professional logo design I know just the guy for that!


    Before You Start Marketing

    You need these in place to avoid wasting your paid marketing budget and make the best of all the free resources you have available to you.

    If you are going to spend money to make money you want to make sure you stand the best chance of your marketing campaign being profitable. There is a lot that needs doing, so much in fact that to implement all the best practices is often out of reach for small businesses

    Profitability Analysis

    Sell What Makes You The Most?

    The first thing I will ask you is "What is your most profitable product or service and which is your biggest seller". It's a very important question.

    All Businesses are different, marketing strategies are abundant but they all have one ultimate goal, to make a profit.

    If you can't answer this simple question we can help you bring you more customers, but how will you know that our fees outweigh any benefits we bring.

    Use out Profitability Calculator to help you get an insight into your businesses figures.

    Content Is King

    Humans First, Bots Second

    If I directed you to a page that just sold to you, Didn't reassure you first that I know what I'm doing, would you buy from me? No.

    Your website needs content, you need not only well written, educational content for your visitors. but you need it written in a way that search engines understand its value to your target market.

    Site structure

    Deeplinking Is Great For SEO

    Site structure is really important. It needs to be intuitive so that your visitors don't get lost, while also helping you show up in google as your URL's will have lots of keywords in them and will often be repeated.

    Your page structure is just as important, easy to navigate, visually appealing on PC, Laptop, tablet and mobile.

    Local SEO

    Now there's a mountain to climb

    Coming up tops is great for businesses that serve customers near their location. How you give your site the best chance of doing this are:

    Organically

    • Google Business listing
    • Citations (Good Directory sites)
    • Links form other good local relevant websites
    • Location-specific landing pages

      Referral Marketing Campanin

      Every Business Must Have One

      Humans are social creatures and the more people that recommend your business the more sales you will make, The more people that dislike your service and voice that opinion will soon bury your business.

      Positive Referrals

      Shout About Them

      Positive Referrals are great for business. They range from simple word of mouth and online reviews.

      Positive referrals take effort on the part of the customer, So you can encourage them passively by asking for a review on the best third-party platforms by asking for 5* reviews on the most effective platforms for your business.

      You can encourage referrals by offering your past and current customers incentives to get others to buy from you. Lazy marketing would to simply offer a discount to the referrer, but chances are your customer is just as lazy and will and it will not worth the effort to take the action to claim the reward.

      Instead, we suggest you create rewards that will appeal to your customers to incentivise them to bring you more business.

      Negative Referrals

      Detect Them and Deal With Them

      When things go wrong they need to be detected immediately and dealt with just as quickly.

      You don't want to leave your customer stewing to take action on their own. Any you want to make sure you're the first person they speak to.

      You need to try and turn it around as soon as possible and if a bad review does make it online you need to deal with it in public you need to be seen as reasonable and proffesional too.

      The Referral System

      Automation and Human interaction

      Positive Referrals are great for business. They range from simple word of mouth and online reviews.

      Positive referrals take effort on the part of the customer, So you can encourage them passively by asking for a review on the best third-party platforms by asking for 5* reviews on the most effective platforms for your business.

      You can encourage referrals by offering your past and current customers incentives to get others to buy from you. Lazy marketing would to simply offer a discount to the referrer, but chances are your customer is just as lazy and will and it will not worth the effort to take the action to claim the reward.

      Instead, we suggest you create rewards that will appeal to your customers to incentivise them to bring you more business.

      Content Is King

      Humans First, Bots Second

      If I directed you to a page that just sold to you, Didn't reassure you first that I know what I'm doing, would you buy from me? No.

      Your website needs content, you need not only well written, educational content for your visitors. but you need it written in a way that search engines understand its value to your target market.

      Site structure

      Deeplinking Is Great For SEO

      Site structure is really important. It needs to be intuitive so that your visitors don't get lost, while also helping you show up in google as your URL's will have lots of keywords in them and will often be repeated.

      Your page structure is just as important, easy to navigate, visually appealing on PC, Laptop, tablet and mobile.

      Social Media Profiles

      Make Them Stand Out, Keep them Consistent

      Social platforms are a must for any business, Some micro-businesses even trade solely on Facebook, however, their marketing opportunities will be limited.

      Your businesses social media needs to be clean, crisp and consistent and portray a consistent image for your brand.

      The key marketing platforms are anything owned by Facebook, so Facebook, Instagram and WhatApp.

      Facebook is a great way to do multiple types of marketing and can help you target prospective customers and there are good strategies for every stage of your marketing funnel. It is also used well for remarketing to customers that have engaged with your Google Ads Campain.

      Instagram is owned by Facebook and is a highly popular platform, it is a great way to get your videos in front of people, you benefit from some of the same great targeting options as Facebook

      WhatApp and Facebook Messenger, Facebook Messanger gives you the opportunity to place ads within the message preview area which can often be a little too intrusive for the user to be effective it does give a great way to communicate with users while allowing your campaign to benefit from all the data available on the customer. WhatsApp on the other hand is mainly just for messaging but with recent changes to the privacy policy, we are keeping a close eye on weather that may present other marketing opportunities.

      We are sure that you will already have a good idea of which platforms are best for your marketing strategies and with convenient online marketing solutions like BufferApp it is so simple to post once and increase your social media reach with little extra effort to Facebook Instagram, Linkedin, Pinterest and Twitter.

      Site structure

      Deeplinking Is Great For SEO

      Site structure is really important. It needs to be intuitive so that your visitors don't get lost, while also helping you show up in google as your URL's will have lots of keywords in them and will often be repeated.

      Your page structure is just as important, easy to navigate, visually appealing on PC, Laptop, tablet and mobile.

      Social Media

      Stand out from the crowd

      Social platforms are a must for any business, Some micro-businesses even trade solely on Facebook, however, their marketing opportunities will be limited.

      Your businesses social media needs to be clean, crisp and consistent and portray a consistent image for your brand.

      The key marketing platforms are anything owned by Facebook, so Facebook, Instagram and WhatApp.

      Facebook is a great way to do multiple types of marketing and can help you target prospective customers and there are good strategies for every stage of your marketing funnel. It is also used well for remarketing to customers that have engaged with your Google Ads Campain.

      Instagram is owned by Facebook and is a highly popular platform, it is a great way to get your videos in front of people, you benefit from some of the same great targeting options as Facebook

      WhatApp and Facebook Messenger, Facebook Messanger gives you the opportunity to place ads within the message preview area which can often be a little too intrusive for the user to be effective it does give a great way to communicate with users while allowing your campaign to benefit from all the data available on the customer. WhatsApp on the other hand is mainly just for messaging but with recent changes to the privacy policy, we are keeping a close eye on weather that may present other marketing opportunities.

      We are sure that you will already have a good idea of which platforms are best for your marketing strategies and with convenient online marketing solutions like BufferApp it is so simple to post once and increase your social media reach with little extra effort to Facebook Instagram, Linkedin, Pinterest and Twitter.

      Local SEO Campaign

      Now there's a mountain to climb

      Coming up tops in the local search results is great for business if you serve customers from near their location. How you give your site the best chance of doing this are:

      Organically

      • Google Business listing
      • Citations (Good Directory sites)
      • Links form other good local relevant websites
      • Location-specific landing pages

        Online Marketing

        Let Battle Commence

        Once you have laid the foundations the fun begins

        Now The Fun Starts

        Test, Analyze, Tweek, Repeat

        Paid advertising is a risk. With all the foundations in place, it's much more of a calculated risk.
        How we work
        1. Preparing or advising on any heads of terms or leasing proposal and assisting you in negotiating them.
        2. If you're a landlord - drafting the lease and negotiating for you on any changes requested by the tenant.
        3. If you are a tenant - reviewing the lease and negotiating changes to the lease term.
        4. Providing you with lease support identifying the important terms and conditions of the lease.
        5. Liaising with the other side's lawyers on your behalf to finalize the lease. For landlords we also attend the registration of the lease if required.
        6. If the lease is a sublease then we also review the headlease and assist in obtaining the necessary consents from the landlord.
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        Feedback & Testimonials


        • Aiden Thornberry

          Maxius Legalis Problemus Co
          Chief Troublemaker,
          Marketing Communications
          Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur eu maximus nisi. Phasellus sit amet maximus libero. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Curabitur hendrerit neque ac erat sollicitudin dignissim. Integer eleifend viverra augue, et eleifend est sagittis eu. Proin justo nibh, venenatis non dapibus id, cursus a felis. Phasellus sagittis, nisl eu cursus feugiat, nibh erat pretium erat, eu fringilla velit magna in est.

          Aiden Thornberry

          Maxius Legalis Problemus Co
          Chief Troublemaker,
          Marketing Communications
          Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur eu maximus nisi. Phasellus sit amet maximus libero. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Curabitur hendrerit neque ac erat sollicitudin dignissim. Integer eleifend viverra augue, et eleifend est sagittis eu. Proin justo nibh, venenatis non dapibus id, cursus a felis. Phasellus sagittis, nisl eu cursus feugiat, nibh erat pretium erat, eu fringilla velit magna in est.

        • Aiden Thornberry

          Maxius Legalis Problemus Co
          Chief Troublemaker,
          Marketing Communications
          Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur eu maximus nisi. Phasellus sit amet maximus libero. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Curabitur hendrerit neque ac erat sollicitudin dignissim. Integer eleifend viverra augue, et eleifend est sagittis eu. Proin justo nibh, venenatis non dapibus id, cursus a felis. Phasellus sagittis, nisl eu cursus feugiat, nibh erat pretium erat, eu fringilla velit magna in est.

          Aiden Thornberry

          Maxius Legalis Problemus Co
          Chief Troublemaker,
          Marketing Communications
          Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur eu maximus nisi. Phasellus sit amet maximus libero. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Curabitur hendrerit neque ac erat sollicitudin dignissim. Integer eleifend viverra augue, et eleifend est sagittis eu. Proin justo nibh, venenatis non dapibus id, cursus a felis. Phasellus sagittis, nisl eu cursus feugiat, nibh erat pretium erat, eu fringilla velit magna in est.

        • Aiden Thornberry

          Maxius Legalis Problemus Co
          Chief Troublemaker,
          Marketing Communications
          Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur eu maximus nisi. Phasellus sit amet maximus libero. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Curabitur hendrerit neque ac erat sollicitudin dignissim. Integer eleifend viverra augue, et eleifend est sagittis eu. Proin justo nibh, venenatis non dapibus id, cursus a felis. Phasellus sagittis, nisl eu cursus feugiat, nibh erat pretium erat, eu fringilla velit magna in est.

          Aiden Thornberry

          Maxius Legalis Problemus Co
          Chief Troublemaker,
          Marketing Communications
          Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur eu maximus nisi. Phasellus sit amet maximus libero. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Curabitur hendrerit neque ac erat sollicitudin dignissim. Integer eleifend viverra augue, et eleifend est sagittis eu. Proin justo nibh, venenatis non dapibus id, cursus a felis. Phasellus sagittis, nisl eu cursus feugiat, nibh erat pretium erat, eu fringilla velit magna in est.

        • Aiden Thornberry

          Maxius Legalis Problemus Co
          Chief Troublemaker,
          Marketing Communications
          Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur eu maximus nisi. Phasellus sit amet maximus libero. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Curabitur hendrerit neque ac erat sollicitudin dignissim. Integer eleifend viverra augue, et eleifend est sagittis eu. Proin justo nibh, venenatis non dapibus id, cursus a felis. Phasellus sagittis, nisl eu cursus feugiat, nibh erat pretium erat, eu fringilla velit magna in est.

          Aiden Thornberry

          Maxius Legalis Problemus Co
          Chief Troublemaker,
          Marketing Communications
          Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur eu maximus nisi. Phasellus sit amet maximus libero. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Curabitur hendrerit neque ac erat sollicitudin dignissim. Integer eleifend viverra augue, et eleifend est sagittis eu. Proin justo nibh, venenatis non dapibus id, cursus a felis. Phasellus sagittis, nisl eu cursus feugiat, nibh erat pretium erat, eu fringilla velit magna in est.
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